Google TV’s future is uncertain by Phoenix
Monday’s Halloween, Google for its services for the upgrade, MarketWatch embassy in San Francisco reporter krumm (Rex Crum) analyzes the so far have not obtained the successful reason, and the likelihood of future development direction in the future.
The following is the full text gram comments:
As is known to all, Google always like in oneself “Google graffiti” on ingenuity, as long as the catch up with historical figures birthday, holidays or other worth a “with” days, they can be home page to the corresponding modification of selection.
Therefore, the Halloween on Monday, when Internet users in the Google (GOOG) see a video, content for the people in the Google headquarters sculpture six giant, lit at night after “Google” type of pumpkin lamp, no one would be surprised.
However, if Google really want to make a note of the graffiti, the company should perhaps plus two pumpkin lamp, it will spell out “Google TV” message–because the search engine giant on Halloween rolled out its TV services by the new upgrade-since published since more than a year before, haven’t attract enough to more consumers.
If you all to no impression, that is very normal. “I think, there is really no ordinary people on several, and there is no need for that.” Wedbush Securities to the Internet and media industry analysts palmer hutt (Michael Pachter) said, “my estimate is, consumer ten most inside a can explain what is going on.”
So we’d better start from here: is it?
In short, this is a kind of based on the Internet platform, use operating system to andros for viewers to provide a user interface, by allowing them to the media to watch TV programs and access to other services, like Netflix Inc. (NFLX) and time warner (TWX) HBO Go the same. In the SONY (SNE) some of the TV set has a built-in this service, or you can spend $100 buying a SONY or Logitech International SA (LOGI) set-top box.
Therefore, in the hutt palmer, it seemed, Google TV’s biggest problem, is you first have to put it to find out.
“In the Google TV’s presence in the living room, before most people of of course, no reason to pay attention to it.” He explained, “the living room Netflix gain status, the blu-ray player and is by game console, only Google do the same thing, people will pay attention.”
Google has not published any market share Numbers. Their rival a lot of, have Roku such set-top box company, also have to have their own custom content service cable companies and satellite TV company, so the market consensus is, charm is not big enough to persuade some consumers to buy a TV special or set-top box.
The new version of Google launched on Monday TV service will be more convenient, more easy to use, and apparently from Google will get the benefit of the new plan, they will create about one hundred in YouTube channel, these channels will get from the studio and star there to the original content.
Gartner Inc consumer technology retail analyst becker (Van Baker) that Google may be is moving towards the right direction. He explained: “they realize that now, want to let success, only depending on the search is not enough, they must launch targeted content channels, for example, specifically for fans arranged live concert, channel.”
But, even becker admitted that, although Google in many fields in dominant position, but it can’t be will guarantee of success. “It is not enough to be in great degree change their market influence. to get some degree of success, they must and television network cooperation. This is all and business models and problems related to the shareholders…….”
Maybe by then, will become a different, is not only online graffiti things like that. (jade cheung)
This article for the translator authorized sina finance and economics exclusive use, any media without authorization shall be reproduced. If you need a license must be approved by sina finance and economics and contact the author himself and get written approval. If this article reprinted without permission, the translator keep all the power of the prosecution, shall be investigated for ZhuanZaiZhe until the legal responsibility without permission.
About the Author
I am Phoenix a professional editor from Health & Beauty, and my work is to promote a free online trade platform.
http://www.chinaqualitylighting.com/ contain a great deal of information about ceiling fans with light,free avi video player,electric tart warmer burner, welcome to visit!
Peoria, AZ Luxury Homes – Phoenix Area Custom Home Under 1 Million Dollars!
